about us
Reformer Rituals Club (RRC) is the official apparel line of KAMI Pilates, created by Suzi Zahari and Ernest Loh.
The brand was shaped through the daily culture of the studio — long hours on the reformer, repetition, discipline, and the quiet rituals that form when people return to the same practice again and again.
Suzi founded KAMI Pilates in Kuala Lumpur in 2023, bringing a focus on precise, intentional movement and a growing community around the reformer method. Ernest approached the project from the perspective of visual storytelling, design culture, and pop-influenced worldbuilding.
Together they developed Reformer Rituals Club as an extension of the studio — translating the language of training into apparel, symbols, and objects designed for life inside and outside the studio.
Each piece is carefully considered for both function and visual identity, drawing inspiration from Pilates discipline, vintage training culture, and the aesthetics of movement.
Because for many practitioners, Pilates eventually becomes something more than a workout.
It becomes something you return to.
Again and again.
